I was Lead Instructor for the 10-week, full-time User Experience Design Immersive program at General Assembly in London from September 2016 to October 2017. During that time, I taught 70+ students, delivered over 200 lessons, and provided countless critiques and feedback sessions. I was supported by a fantastic team of teaching assistants.

Students ranged in age from 22 to 60+ and included those making a full career transition, and others with design backgrounds looking to skill-up.

During the delivery of four programs, I completed a significant update to the course materials, ensuring lessons were up-to-date in a fast-changing discipline.

Subjects I taught included:

  • Intro to UX Design
  • Conducting and Synthesising User Research
  • Information Architecture
  • Prototyping
  • Interaction Design
  • Visual Design
  • Ideation and the Design Studio Method
  • Interface Design
  • Design Frameworks and Methodologies
  • Lean UX
  • Project Planning
  • Working with Clients

To read about my classroom from a student's perspective, see Blood, Sweat & Wireframes: Reflecting on the User Experience Design Immersive at General Assembly, a write-up by my former student Kevin Smith, currently a UX Designer at The Unit.


Francesca is a very professional instructor with extensive knowledge of UX. Her passion and interest in UX shine through her teaching. I really enjoyed the variety of lessons from lectures on UX theory followed by workshops supported with great examples and knowledge from her industry experience and UX best practices. She is very supportive and makes learning fun.

— Rand Al-Shakarchi, UX Designer, ThoughtWorks


If you are interested in working together, get in touch.