User research is key to understanding the motivations and frustrations of your customers. It's sometimes overlooked or undervalued by businesses, but when done well it has the potential to transform your approach to running your business.
This hands-on workshop will give you the confidence to start putting common user research methods into practice in your business. Many low-cost methods can provide meaningful insights for businesses of all sizes. An overview of a few common research methods will be provided, with a focus on those that can be implemented easily.
You’ll leave with actionable, simple steps you can take to start gaining game-changing insights about your users and customers.
Topics to be covered include:
- What is user research?
- Benefits and challenges of user research
- Overview of common methods
- Exercises: Writing Quality Interview Questions and Conducting User Interviews
Who's it for?
This workshop is designed for design teams and businesses looking to gain a better understanding of their customers. User research is relevant for all kinds of businesses in a range of sectors whether you have a product or a service.